PRIVATE EQUITY

Perkbox and Vivup sales reap millions for founders

An American firm is buying two employee benefit suppliers and is planning to merge the businesses
Chieu Cao and Saurav Chopra, the Perkbox co-founders, will receive millions from the sale
Chieu Cao and Saurav Chopra, the Perkbox co-founders, will receive millions from the sale
MATT WRITTLE/EVENING STANDARD/EYEVINE

The owners of two employee benefit suppliers are reaping multimillion-pound rewards after agreeing to sell to an American private equity firm that plans to merge them.

Vivup, which has 3.3 million customers largely in the public sector, including 85 per cent of NHS trusts, and Perkbox, which supports more than 600,000 employees, have been acquired by Great Hill Partners for an undisclosed sum. Two sources familiar with the deal confirmed that Perkbox’s valuation was in the region of £130 million, with Vivup valued at more than that.

The companies work with employers to provide staff with everything from supermarket discounts to gym membership.

Saurav Chopra, 46, and Chieu Cao, 47, the Perkbox co-founders who set up the business in 2010 after meeting at Yahoo! in